The Apple March Event was packed full of surprises! Apple’s “Peek Performance” event kicks off last Tuesday 8th of March. Apple unveiled a new budget iPhone, the iPhone SE, a new midrange iPad Air, and the most powerful Apple chip yet – the M1 Ultra. Apple also announced its first new Mac model in years, the Mac Studio.
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Here’s a rundown of everything that Apple announced:
iPhone SE
Apple unveiled a new budget iPhone, the iPhone SE (2022). This newly updated phone is the successor to Apple’s iPhone SE 2020 model. It is a budget-friendly option that comes with some of the features of Apple’s more expensive models. iPhone SE now comes with an A15 Bionic chip, the same chip that powers the iPhone 13 models. It also now supports 5G speeds, making it a good option for those looking for a budget 5G phone. The phone’s glass will be the same Ceramic Shield that Apple uses to protect its iPhone 13 models.
The camera has also been slightly upgraded too. You can now have a 12MP front-facing camera with support for Smart HDR 4 and Deep Fusion. The battery life is also claimed to be longer than the iPhone SE 2020 model.
The new iPhone SE will start at $429, that’s $30 more than the iPhone SE 2020 model. Preorders on store open up this 11th of March and will hit stores shelves on March 18.
New iPhone 13 Colors
During the Apple March Event, Apple also announced that it will be releasing new colors for the iPhone 13 models. iPhone 13 Pro and Pro Max will now come in alpine green color, while the iPhone 13 and 13 mini will come in a new green color. The new colors will join the already existing color options. People can pre-order the new finishes starting March 11.
Now that the iPhone 13 series is nearly six months old, introducing new color options could spark interest in Apple’s top product line. People are starting to shift their attention towards the iPhone 14 which is expected to launch later this year, so Apple might be doing its best to keep sales of the iPhone 13 high.
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iPad Air
Apple also updated its midrange iPad – iPad Air. The new iPad Air has the same design as the original iPad Air but with upgraded specifications. It now comes with the powerful M1 chip, which is the same chip that powers Apple’s pricier iPad Pro and MacBook Air models. It has an 8-core CPU that’s 60% faster than the A14.
The iPad Air also supports Apple Pencil 2nd Gen and 5G connectivity for faster download and streaming speeds. It will be available in five colors: space grey, starlight, pink, purple, and a new blue. The front-facing camera has also been upgraded and now comes with a 12MP Ultra-Wide lens. It has the ability to support Center Stage, Apple’s technology that can pan and zoom to keep you in the frame. The new iPad Air will start at $599.
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M1 Ultra
One of the most exciting parts of the Apple March Event is the new addition of Apple Silicon. Apple is taking the next giant step in computing with the announcement of the M1 Ultra. It combines two M1 Max chips for twice as many CPUs, GPUs, and Unified Memory. It now has a 20-core CPU, 64-core GPU, and up to 128GB of unified memory. This makes this chip the most powerful Apple has ever released. The new Apple Silicon is designed for the new Mac Studio.
All-New Mac Studio
Apple debuted its first new Mac model in years with the Mac Studio. The Mac Studio is a computer that appears like a double-height Mac Mini. It comes in two varieties: one with the same M1 Max processor as the 2021 MacBook Pro models, and another with the new M1 Ultra processor. Apple says that it is made for people who want a breakthrough performance and want to have a modular display. It looks like a cube aluminum box with a footprint of just 7.7 inches square and height of 3.7 inches. With its small size, Apple is marketing the Mac Studio as a desktop that can easily be moved around.
The new Mac Studio has a thermal system to keep the Mac Studio cool even under heavy use. It offers 12 ports including Thunderbolt 4 ports, USB-A, HDMI, a pro audio jack, and more. You can drive up to four Pro Display XDRs and one 4K TV.
The Mac Studio with an M1 Max chip will cost you $1999 while the model with an M1 Ultra starts at $3999.
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Studio Display
Mac Studio is designed together with the new Mac Studio Display for a great user experience. The Studio Display is a 27-inch display with 5K resolution. It has the same design as the 24″ iMac and incorporates an A13 Bionic chip. There’s a 6-speaker audio system with Spatial Audio support and three studio-quality mics that looks great. It also comes with a built-in 12MP Ultra Wide front camera that supports Center Stage. USB-C ports and Thunderbolt ports are also available. If you want flexibility, a Nano-texture glass for even fewer reflections and a height-adjustable stand are also available but will cost you an extra.
The Studio Display has a starting price of $1599.
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