Apple

Apple AirPods Max

Apple announced on their first wireless noise canceling headphone – the AirPods Max. the new headphone’s battery will last 20 hours with the noise canceling activated. The AirPods Max will be available on December 15th with a price tag of $549.

The new headphone comes in black, white, pink, blue and green with premium design. On one side of the headphones we can find Apple’s Digital Crown for volume control, a button to play/pause music, skip tracks, answer/end phone calls and activate Siri. In addition to that, there is dedicated button to active/deactivate the noise cancelling and transparency mode.

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Source – Apple

To make sure of these headphone has high quality noise canceling, Apple provided the AirPods Max 8 a dedicated several microphones for talking while having the headphone on.

On the audio section, the AirPods Max equipped with 40 mm dynamic drivers with Apple’s design for creating high sound experience. The headphone supports Apple’s Adaptive EQ technology which transparence the audio quality in real time situations and Spatial Audio technology for high surround experience.

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Source – Apple

The new headphones AirPods Max will provide 20 hours of music with noise cancelling on, watching video with Spatial Audio, and talking. The headphones support quick charge which allow to charge them for 5 mins and get 1 hour and half of battery.

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Source – Apple

Apple’s New Processor – The Apple M1

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On November 10th Apple announced in their event  “One more thing”  on their new Chipset – the Apple M1, that is based on ARM which means that Apple moved from Intel’s processor to their own ARM based processors. The new chipset is now installed in new computers – Macbook Air, Macbook Pro 13 and Mac Mini.

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Source – Apple

Apple M1 is the first chipset processor by Apple which will run Apple’s next updated software, the “macOS Big Sur”. The new processor will come with 5nm process technology and packed with an astounding 16 billion transistors. On the cores section Apple M1 equipped with 8 cores in total that  4 high performance cores and 4 high efficiency cores. In addition to that, along with the Apple M1 we have the graphic chipset with 8 cores, Neural Engine with 16 cores for artificial intelligence and machine learning processing.

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Source – Apple

And now lets move to Apple’s products that will be the first to wield that powerful processor the Apple M1:

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Source – Apple

Macbook Air 2020 with Apple M1

  • 13.3-inch display with resolution of 1600×2500
  • FaceTime HD selfie/front camera 720p on top of the display.
  • According to Apple it will perform 3.5x times faster and will process graphics 5x times faster then the previous generation.
  • Comes in gold, light silver or dark silver.
  • Up To 16GB RAM and up to 2TB Storage.
  • Can last 15 hours on browsing and 18 hours of watching videos – x2 battery life then the previous generation.
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Source – Apple

Macbook Pro 13 with Apple M1

  • 13.3-inch display with resolution of 1600×2560
  • Still has the Apple’s Magic Keyboard with Touch Bar on top of it.
  • According to Apple it will perform up to 2.8x times faster then the previous generation and up to 3x times faster then their competitive PC computers that are in the same category as Macbook pro 13.
  • The laptop is 1.56 cm thickness and weighs 3 pounds.
  • Come in light silver or dark silver.
  • Up To 16GB RAM and up to 2TB Storage.
  • Can last up to 17 hours on browsing and up to 20 hours of watching videos – x2 battery life then the previous generation.
  • The Apple M1 in this laptop is more powerful compared to Macbook air on the number of cores it includes. (Macbook pro include the Neural Engine while Macbook Air doesn’t)
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Source – Apple

Mac Mini with Apple M1

The new Mini mac offers according to Apple up to x3 performances, x6 graphic performances and up to x15 machine learning performances. This mac can outperform up to x5 times computers that are on the same price tag as Mac mini. The Mac Mini comes in silver color, with full form of Apple M1 chipset ( Cpu cores, gpu cores and Neural Engine) and offers up to 16 GB RAM and up to SSD 2TB Storage.

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Source – Apple

The new Apple M1 Mac Devices will be available from November 17th:

  • Macbook Air will be available starting at $999.
  • Macbook Pro 13 will be available starting at $1299.
  • Mac Mini will be available starting at $699.

Apple’s HomePod Mini

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On October 13th, Apple announced along with the iPhone 12 on their smart speaker – HomePod mini, the new edition to apple’s smart speakers’ collection. The new speaker comes with Siri, the voice assist, supports HomeKit protocol and among its many features, there’s the ability to function as smart intercom.

The new speaker comes 3 years after the original HomePod. This product is here to go head to head with the Google’s and Amazon’s smart speakers – Google Nest and Amazon Echo.

HomePod mini comes with sphere design, in black or white color and a touchpad located on top of the speaker for controlling the it. Inside the HomePod, we can find a speaker that aims downward with 360° surround sound technologic.

The speaker will be equipped with the company’s Apple S5 chip that runs Siri and computational audio technologic. It can also function as the “Smart House Brain” which will active any device that support HomeKit. Also, HomePod will come with user recognition system, and the ability (in case you have multi smart speakers) to active all the speakers at same time as a stereo system. In addition, the speaker can function as an indoor intercom.

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Source – Apple

The new Apple HomePod mini will be available for pre-order starting from November 6th with a price tag of $99.

Apple tries to control another section in the gadget world, but we aren’t sure they can do it with this speaker. Yes, the price is very friendly, especially for Apple’s products, but this product is not perfect. One major flaw is that the HomePod Mini doesn’t support Spotify.

iPhone 12 – What Do We Know So Far?

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iPhone 12 is about to be announced on October 13th, after all the leaks that published in the different websites, we can now summarize them all.
** Please consider them as rumors and next week on the announcement we will find out if they were true **

The new iPhone 12 series will be include 4 iPhone versions:
iPhone 12, iPhone 12 Mini, iPhone Pro 12 and iPhone 12 Pro Max.

The iPhone 12 and Mini will be more cost friendly while the 12 Pro and Pro Max will be customers who are willing to spend more in order to get the best phones Apple can offer.

New phone color will be interduce – the Navy-Blue color which will replace the Midnight Green color.
The iPhone 12 Max Pro will have special new sensor – LiDAR. This sensor will improve performance for AR apps.

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Source – Youtube/EverythingApplePro

And now the Camera set. Form the leaks we understand that there is improvements on the Night Mode of the camera, larger main photography sensor and sensor-based stabilization with 5 layers of axis on the sensor level. The size of the Sensor will be from 1/3.6 inch to 1/1.9 inch what will improve the Light detection and reduce the digital noises.  

Among those Camera upgrades there will be QuickTake camera mode which support filming Full HD with 60fps compare to 30fps these days.

According to leaks, sadly, for the new buyers of iPhone 12 when you buy the phone, in the box you will find the cable charger and the phone and not the base charger. The charger will be available separately for $50 with better volt power then the old generation (20 volt compared to 18 from previous models).
Another rumors says that Apple might bring back the Touch ID sensor to the power button which mean is that iPhone will have both Face ID and Touch ID.

All the phones will be equipped with the new generation of Apple’s processor the Apple 14.

iPhone 12 Mini

  • 5.4-inch Super Retina OLED Display.
  • Body – aluminum and glass.
  • 4GB RAM and 64 or 256 GB storage.
  • Support 5G.
  • The rear camera will be dual cameras one 12 megapixels and 2nd camera will be ultra-wide lens.

iPhone 12

  • 6.1-inch Super Retina OLED Display.
  • Body – aluminum and glass.
  • 4GB RAM and 128 or 256 GB storage.
  • Support 5G.
  • The rear camera will be dual cameras one 12 megapixels and 2nd camera will be ultra-wide lens.

iPhone 12 Pro

  • 6.1-inch Super Retina XDR OLED Display and 10-bit colors support.
  • Body – stainless steel and glass.
  • 6GB RAM and 128 or 256 or 512 GB storage.
  • Equipped with the new generation of Apple’s processer Apple A14.
  • Support 5G.
  • The rear camera will be dual cameras one 12 megapixels ,2nd camera will be ultra-wide lens and 3rd camera for optical zoom.

iPhone 12 Pro Max

  • 6.7-inch Super Retina XDR OLED Display and 10-bit colors support.
  • Body – stainless steel and glass.
  • 6GB RAM and 128 or 256 or 512 GB storage.
  • Equipped with the new generation of Apple’s processer Apple A14.
  • Support 5G.
  • The rear camera will be dual cameras one 12 megapixels, 2nd camera will be ultra-wide lens, 3rd camera for optical zoom, and the new sensor the LiDAR improve performance of iPhone AR apps.
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Source – phoneArea

Price and availability

The iPhone 12 line will be announced on next week October 13th meanwhile according to the leaks the availability of the phone after it will be like this:

  • iPhone 12 and iPhone 12 Mini models will be available for pre order starting a week from the announcement.
  • iPhone 12 Pro and iPhone 12 Pro Max models will be available for pre order from November. 

The prices change based on the model and storage sizes

  • iPhone 12 Mini $669 for 64GB and $799 for 256GB.
  • iPhone 12 $799 for 128GB and $899 for 256GB.
  • iPhone 12 Pro $999 for 128GB, $1099 for 256GB and $1299 for 512GB.
  • iPhone 12 Pro $1099 for 128GB, $1199 for 256GB and $1399 for 512GB.

Apple Ordered Fold-able Screens From Samsung

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Apple takes the first step toward folding iPhone – Apple ordered fold-able screens from Samsung in order to test the possibility to manufacture folding phone.

This information was leaked by the Chinese leaker “ice universe” – see it here.

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According to the report, Apple ordered small quantities and not enough screens for mass production, so we can assume that we won’t see a folding iPhone in the next year or two (mobile device manufacture takes about 18 months).

Samsung was already the key supplier for Apple. According to estimations, 70 million OLED screens were sold to Apple for the manufacture process of the iPhone 12. For comparison, Apple ordered the same screens from LG in much lower quantity – 18 millions.

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Reports about a folding iPhone started to appear already in 2017. Back then it said that LG will be the key supplier for these screens in 2020 and that the two, Apple and LG will open a factory together. Nevertheless, Apple wrote a patent on a folding screen earlier this year. Later, some reports claimed that Apple won’t build a folding phone but make one with two screens – like Microsoft’s Surface Duo.

Other reports says that the folding device will be iPad and not iPhone.

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Apple Is Now Worth 2 Trillions

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For the first time ever, Apple is already worth 2 trillions!

The stock value of Apple doubled itself since March 2020, but it doesn’t show the whole story of the tech giant.

Two years after Apple became the first company to reach 1 trillion, Apple doesn’t stop and now the value of the company passed the 2 trillion mark. This new estimation shows how much the investors trust Apple and its board.

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Apple joins to Aramco, the Saudian oil company as the only two companies to cross the 2 trillion mark. But Aramco already manage to lose that title in cross it back down, so now Apple is ranked #1 in estimate value among all the companies in the world.

This new estimation happened after Apple’s stock crossed the $467.77 price a share, but during the trading day the price dropped to $462.83 and that dropped them under 2 trillions.

This new record is surprising because Apple announced back in February that due to the Covid-19 pandemic, Apple might suffer loses.

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Since March 23rd, the stock just keeps on rising and almost double itself during this 5 month. This value increment happened Apple announced they had profits of almost 60 Billion dollars in the second quarter, 11% better than q2 of 2019.

But there are other things Apple should focus on, the company now facing some serious legal issues when the European Union found out they keep listening on customers , and that Apple takes 30% commissions on apps.

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CUPERTINO, CALIFORNIA – SEPTEMBER 10: Apple CEO Tim Cook delivers the keynote address during a special event on September 10, 2019 in the Steve Jobs Theater on Apple’s Cupertino, California campus. Apple unveiled several new products including an iPhone 11, iPhone 11 Pro, Apple Watch Series 5 and seventh-generation iPad. (Photo by Justin Sullivan/Getty Images)

Also, Tim Cook the CEO of Apple is investigated by the American congress, and the company is investigated for stealing Chinese patent worth 1.4 billion dollars.

New Information About The Next Gen iPhones

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Apple is expected to announce on 4 new iPhone model in their next event (The names might be different) –

iPhone 12 – 5.4-inch Screen, 4GB RAM and Price $649

iPhone 12 Max- 6.1-inch Screen, 4GB RAM and Price $749

iPhone 12 Pro – 6.1-inch Screen, 6GB RAM and Price $999

iPhone 12 Pro Max – 6.7-inch Screen, 6GB RAM and Price $1,099

These models expected to be released “multiple weeks later than normal” but still in 2020, so stay tuned.

And now we got new information about the battery capacities, processors, storage, cameras and screen.

The iPhone 12 will have 2,277mAh battery, OLED screen, Apple A14 processor, 2 cameras and 128GB/256GB storage.

The iPhone 12 Max will have 2,2775mAh battery, OLED screen, Apple A14 processor, 2 cameras and 128GB/256GB storage.

The iPhone 12 Pro will have 2,2775mAh battery, 10bit – 120 Hz OLED screen, Apple A14 processor, 3 cameras with LiDAR sensor and 128GB/256GB/512GB storage.

The iPhone 12 Pro Max will have 3,685mAh battery, 10bit – 120 Hz OLED screen, Apple A14 processor, 3 cameras with LiDAR sensor and 128GB/256GB/512GB storage.

Apple’s WWDC 2020

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In an online event and for the first time ever – no audience, Apple announced many updates and changes to its operation system – it seems like they have updated all operation systems for almost every product they had.

iOS14

Apple announced on iOS14 that will arrive to the devices on the upcoming fall – there is no specific date for now.

The new iOS does not contain any major changes, but we can feel that Apple went on many features and improved them. Improved the maps app by adding new features like bike navigation, added a feature that will collect apps together to “App Library”, added the reply feature to the messages app and added a built-in translation to words.

Apple also changed the size of Siri and now it does not capture the whole screen while working, added a feature of a picture inside a picture, watch videos in a small window while working on something else and improved the performance of speech to text.

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Few new significant feature are –

CarKey – allow you to lock, open and start your car (currently working with BMW only) from your phone.

App Clips – allows you to download a smaller version of an app (10MB) – like running a “lite” version instead of the full one. This will work as a preview to the full app.

iPadOS14

All of the changes above will arrive to the iPad as well along with some special features for iPads.

For example –

Music App – now the app will show you the words of the song.

Hand write to text – The pen will transform your hand write to text – if you use the pen to write something in the search bar it will transform it to text and run the search.

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WatchOS7

The app “Activity” changed its name to “Fitness” and Apple added many features –

New training that is based on dancing.

The calories tracking is improved.

More advanced training with breaks between intervals and recovery tracking.

The watch will know if you wash your hands and will count the number of seconds the washing took.

And the most important one – Sleep Tracking.

MacOS 11 Big Sur

Apple revealed the new OS – Big Sur. Apple improved most of the apps such as Maps, Messages and Safari – that according to Apple, it is now 50% faster than Google Chrome.

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The President Of Microsoft Calls To Investigate Apple

The president of Microsoft, Brad Smith, says that the app store should work under supervisions and regulations.

Few days before Apple’s big event – WWDC where Apple will announce new products and developments such as IOS 14, IPad OS 14, WatchOS 7, new Mac and new iMac, Apple find itself under criticism – The European Union opened an investigation about new information that came from an ex-employee who claimed that Apple keeps recording users without their knowledge and the founder of Basecamp called them “gangsters” because they rejected his app’s version update due to the fact the billing system of the app is not related to Apple.

Now, one of Apple’s biggest competitors – Microsoft, is on the offence.

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Microsoft’s president Brad Smith interviewed to the site “politico” and said that he is against Apple’s policy about apps. Smith is in favor of the investigations against Apple and said that their behavior eliminates competition.

Smith said:

“They impose requirements that increasingly say there is only one way to get on to our platform and that is to go through the gate that we ourselves have created. In some cases they create a very high price per toll — in some cases 30% of your revenue has to go to the toll keeper.” Smith continued – “The time has come — whether we are talking about D.C. or Brussels — for a much more focused conversation about the nature of app stores, the rules that are being put in place, the prices and the tolls that are being extracted and whether there is really a justification in antitrust law for everything that has been created”.

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According to Smith, for a long time, tech giants such as Apple and Google, try to create one way to do things, and it is their way only. For example, Fortnite tried to publish their mobile version outside Google Play in order to avoid paying such high fee, which can get as high as 30%, but lost the case in court and now they must publish the game on Google’s store.

Microsoft know what they are talking about – in the 90’s Microsoft tried to fight Netscape, which developed internet browsers and was the biggest competitors to Microsoft’s internet explorer, by bundle internet explorer with every copy on Windows. Microsoft got many fines and had to pay compensation.

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Apple responded to the investigation and said on Tuesday –  “it’s disappointing the European Commission is advancing baseless complaints from a handful of companies who simply want a free ride, and don’t want to play by the same rules as everyone else.”

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Growth In The Wearable Tech Market

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International Data Corporation presented the statistics about the Wearable Tech Market from the first quarter of 2020. According to IDC data analysis, the Wearable Tech market managed to grow by 29.7% (in comparison to last year’s first quater) with 72.6 million products being purchased. This growth is remarkable due to the fact that Covid-19 affected the manufacture and shipping of these products.

While other markets suffered during 2020 due to the world wide pandemic, like the computer market, the wearable tech market managed to maintain growth when the top products of this market are smart bands (includes smart watches) and smart headphones which grew by 68.3%.

Companies Rankings –

Apple – Maintained its place as the top merchant in this market with 21.2 million devices being sold – over 29% of the market share.

Xiaomi – Holds 14% of the market share. The company grew in the past month thanks to opening physical stores and expanding to the other markets outside China.

Samsung – Records the most significant growth among these companies with 71.7%, when earbuds sales are now 74% of the companies sales (in comparison to 58.9% last year), with 4 million units of Galaxy Buds and Galaxy Buds + being sold.

Huawei – Record the second most significant growth among these companies with 62.2%. Most of the sales comes from China.

Fitbit – This company closes the list with 26.1% drop in sales compared to last year’s first quarter, the company suffered from many factories being shut down during the pandemic.

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IDC shared separated information about the smartwatch market. Although this market itself suffered from 7.1% drop, Huawei showed 118.5% growth and Huami showed 80.2% growth.

Garmin who is known for its advance sport watches showed positive improvement as well – 31.7%. Samsung and Apple showed a small drop in sales – 7.2% and 2.2% accordingly.